The Next Generation Automobile Industry as a Creative Industry
The aim of this paper is to describe the recent transformation of the automobile industry from a manufacturing industry to include aspects of the service and creative industries. Firstly, it reviews the recent trend of the automobile industry as a service industry. Secondly, it discusses the automobile industry’s move toward the creative industries. It examines these two trends, mostly based on the next-generation automobile industry in Japan. Finally, it discusses the implications of the above transformation of the automobile industry on academic studies of the creative industries, and argues for what it calls a strong programme in creative industries studies. It also provides a provisional note on government policies in the era of the next-generation automobile industry.