Ongoing Research Projects

Updated: December 27, 2012

Study on the Standard Distribution Infrastructure in the East-Asia Region in the Field of Consumer Goods Distribution for Retailers/Wholesalers



October 1, 2012


In order to reinforce economic connectivity, in the field of consumer goods distribution for retailers/wholesalers, it is thought that "(1) Keeping consistency among each nation's public policy for distribution" and "(2) Establishing standard distribution infrastructure (software and hardware) among the East-Asia region" including "security of the consistency of the circulation policy of each country" and "establishment of the circulation base common throughout the level" become important. Two major effects are expected by reinforcement of economic connectivity in the East-Asia region. One is the development of consumer goods distribution industry in the East-Asia region. Another is the well-being and livelihood of consumers (ensuring quality, cost, and safety/security of products/services and improving the standard of living).

For the first point, the following benefits are expected. Multi-national companies will have more opportunities to grow in the East-Asia region. On the other hand, domestic companies will have chance to improve quality and cost competitiveness through increased competition among other companies. As a result, the volume, quality, and number of employees in consumer goods distribution industry of East-Asia region are expected to increase. For the second point, it is expected that better products will be supplied with more reasonable price by the development of consumer goods distribution industry. As a result, all of the East-Asia nations will have chance to enrich their life as consumer.

Many East-Asian nations are aware of both the pros of economic connectivity in retail/wholesale area and cons to domestic companies. As a result, there has been trial and error on balancing encouragement/regulation for global retailers/wholesalers and cultivation of domestic industry in each nation. In keeping with such facts, it is necessary to investigate how to balance regional connectivity and cultivation of domestic industry. Also, the "To-Be of regional connectivity and cultivation of domestic industry" for each degree of industrial development needs to be created. Likewise, it is necessary to make roadmaps of public policy for distribution with consistency among other nations for realizing the To-Be state. This study will also propose a roadmap which focuses on "standardization of distribution infrastructure" since it would be effective in streamlining and improving the cultivation of consumer goods distribution in each nation. Standardizing distribution infrastructure (both physical and institutional) would streamline the supply chain greatly by i) Increasing the efficiency of business from reduced loss/waste of information exchange, and by ii) Reducing the costs in product development/delivery from increased reusability of standardized appliances and systems

Project Leader

Dr. Prem Shamdasani, National University of Singapore, Singapore

Project Coordinator

Mr. Mitsuo Matsumoto, ERIA

Dr. Fauziah Zen, ERIA

Project Member

Mr. Naoaki Fujino, Nomura Research Institute Co., Ltd. (NRI), Japan

Dr. Rizal Edy Halim, Indonesia Defense University, Indonesia

Prof. Tatsuro Watanabe, Senshu University, Japan

Dr. Rosmimah Mohd Roslin Universiti Teknologi MARA, Malaysia

Dr. Sumet Ongkittikul, Thailand Development Research Institute, Thailand

Dr. Tran Thi Van Hoa, National Economics University, Vietnam

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