Note: This article was originally published in Business World on 16 August 2020. Economic Research Institute for ASEAN and East Asia was mentioned.

EUROPEAN businesses asked the government to back measures reducing plastic waste and offer incentives for recycling to promote investment and facilitate the post-pandemic economic recovery. A circular economy model, which minimizes waste in the design process and through reuse and recycling of manufactured products, will help reduce pollution and promote a healthier and more productive population, EU-ASEAN Business Council (EU-ABC) Executive Director Chris Humphrey said in an online interview Tuesday.

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EU Business Council Touts Waste Reduction as Potential Investment Draw