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What Japanese Tourism Amenities are Influenced in Terms of Affecting Inbound Tourist Demand?

What Japanese Tourism Amenities are Influenced in Terms of Affecting Inbound Tourist Demand?
14 August 2023
Yoko Konishi, Takashi Saito
Tourism, amenities, Travel, Japan

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Since 2012, the number of inbound tourists to Japan has increased every year, and new records of tourism-related economic indicators are being updated. On the other hand, the sudden inbound boom has led to a concentration of travel destinations, and over-tourism has become a problem. In this paper, we first statistically observe the concentration of tourists by accommodation type for each country of origin. Second, by identifying tourism amenities that contribute to inbound demand, we gain the knowledge necessary to shift demand from facilities with a high concentration of inbound tourists to facilities with lower occupancy. For the analysis, we utilised establishment data from the Online Travel Agency ‘Accommodation Travel Statistics Survey’ and data on tourism resources by region. The results show that the number of rooms, average price, membership of the hotel in a chain, internet availability, room type, number of World Heritage sites, and number of direct flights positively affect inbound demand. In particular, for ryokan (Japanese-style inns) with low occupancy rates and inbound guest ratios, their independence, internet availability, Western-style room availability, number of World Heritage sites, and hot spring facilities are effective in capturing demand.

What Japanese Tourism Amenities Are Influenced in Terms of Affecting Inbound Tourist Demand?

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